Focusing on marketing practices within the pharmaceutical industry, this book offers a thorough analysis aligned with the PCI syllabus. It explores essential topics such as market segmentation, branding strategies, product management techniques, promotional methods, pricing strategies, and distribution channels, providing readers with a comprehensive understanding of the field.
Focusing on the critical role of pharmacovigilance in medication safety, this book offers a thorough exploration of its history, principles, methods, and regulatory framework. It is written in accessible language, making it an invaluable resource for healthcare professionals, researchers, regulators, and students. With 20 informative chapters, readers will gain a comprehensive understanding of pharmacovigilance and its importance in enhancing the safety and efficacy of medications.