Douglas Ward Bücher

As new ships are launched and cruise lines compete ever more fiercely, passengers can find the choice bewildering. This authoritative book is designed to answer all your questions in detail, whether this is your first cruise or your fiftieth. Book jacket.

The narrative explores the journey of a powerful magazine publisher who revolutionized the field of market research. It delves into the strategies and innovations that transformed how consumer behavior is analyzed and understood. The book highlights the intersection of media and marketing, showcasing the publisher's influence on advertising practices and the evolution of audience engagement. Through detailed case studies and insights, it reveals the impact of market research on the publishing industry and beyond.

Considered the bible of the cruise industry for the past 25 years, Berlitz's guide rates 280 ships cruising the world's oceans and waterways. This lavishly illustrated guide tells travelers how to make the most of their ocean adventure.

In a remote wildlife reserve in Africa, a young girl makes contact with an unusual elephant. They share a past that is almost forgotten and find they are able to communicate with each other. Ivory poachers threaten the existence of the herd, and Erica, the young girl, starts an investigation into the possibility of insider information alerting the poaching gangs. A sinister army officer enters the plot, aided by an evil storekeeper and merciless poaching team leader. Erica falls foul of them and finds herself in grave danger. The elephant has to find ways to help her, entering the realm of mankind and putting himself in the face of danger. Will he succeed? Will Erica survive?

Anniversary edition: For 25 years, the Berlitz Complete Guide to Cruising & Cruise Ships has been the essential reference for cruise tourists and the travel industry!

"All reviews are completely independent ... [includes]: reviews of 275 cruise ships; tips on getting the best value for money; details that the brochures don't include; internationally recognized ratings system; expert advice for solo travelers, honeymooners, seniors, families and the physically challenged; all about the cuisine and dining choices available; where to find the best spa and wellness facilities; comparing the major cruise lines; comparing the smaller cruise lines"--Publisher's description.

Presents a detailed guide to ocean cruising, with descriptions of each cruise ship's cabin facilities, service, destinations, and food.

Shares information about river cruising, including reviews of individual ships of the leading river cruise companies, with ratings for accomodations, cuisine, and service and describing the landmarks and major sites along the rivers.

Insight Guides River Cruising in Europe & the USAThis new edition of River Cruising in Europe & the USA will tell you everything you need to know about taking a cruise along the rivers and waterways of both Europe and the USA.