Paul Reynolds Bücher

Are you about to undertake a one semester or short course in marketing? If so, ' The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing.This · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student· provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study· has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues' The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.

Eager to win a chance to meet a real-life astronaut, twin mice Sydney and Simon use STEAM thinking to create the best science project about the Moon The chance to meet astronaut Kris Kornfield is a dream come true for twins Sydney and Simon. But first they have to come up with the most creative project about the Earth’s moon. While Sydney’s work is all about the art, and Simon’s is all about the data, neither seems creative enough to win the prize. But when they put their heads together, they incorporate S.T.E.A.M. thinking (Science, Technology, Engineering, Arts, Mathematics) and come up with a winning idea. The third installment in the Sydney & Simon series, this kid-friendly story makes science concepts accessible and exciting.

So you're going contracting - This book gives you the tools to make it as a successful consultant or contractor in an easy to digest package. The author has been a successful consultant for over a decade, and demystifies the process with real world advice and recommendations that have served him well.