Bernard Marr Bücher

Der künstlichen Intelligenz (KI) gehört die Zukunft. Alles wird von dieser disruptivsten aller disruptiven Technologien verändert, da sind sich die Zukunftsdenker einig. Aber von wegen Zukunft: Bereits heute lenkt, entscheidet, vergleicht und entwickelt KI für uns. Das zeigt Bernard Marr in seinem Buch Künstliche Intelligenz in Unternehmen. Er erklärt anhand von 50 Unternehmen unterschiedlichster Branchen, wie KI, neuronale Netzwerke und mehrschichtige Supercomputer bereits ganze Branchen revolutionieren. Eine spannende und lehrreiche Lektüre für alle KI-Interessierten

Harness the transformative power of artificial intelligence and integrate it in your business strategy to deliver intelligent products, services and business processes that put you above the rest.

Utilizing data, analytics, and metrics empowers businesses to enhance their HR decision-making processes. This book offers insights on how to leverage quantitative information to drive strategic human resource initiatives, improve employee performance, and optimize workforce management. It emphasizes the importance of informed decision-making in creating a more effective and efficient workplace, ultimately leading to better organizational outcomes.

By identifying and describing the most powerful financial and non-financial KPIs, this book will make life easier for you by defining them, explaining how and when they should be used and providing a rich library of KPIs that have been proven to significantly improve performance. The book presents case examples to illustrate the selection and use of the KPIs and provides tools such as KPI selection templates and Key Performance Questions to help you apply the most appropriate KPIs effectively in your business.

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably.

Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset. What is the value of your data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data. It shows you how to: - define your strategic data assets and data audience - gather the required data and put in place new collection methods - get the most from predictive analytics and machine learning - have the right technology, data infrastructure and key data competencies - ensure you have an effective security and governance system in place to avoid huge financial, legal and reputational problems. Illustrated with case examples of organizations such as Walmart, RBS, Google and NASA, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

FINALIST : Business Book Awards 2019 - HR and Management CategoryTraditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession.Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.

The best-selling author of Big Data is back, this time with a unique and in- depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively.

Key Performance Indicators by Marr, Bernard [FT Press, 2012] (Paperback) [Pap...