Steve Wexler Bücher

"Not a data expert? Here's an engaging and entertaining guide to interpreting and drawing insights from any chart, graph, or other data visualization you'll encounter. You're a business professional, not a data scientist. How do you make heads or tails of the data visualizations that come across your desk-let alone make critical business decisions based on the information they're designed to convey? In The Big Picture, top data visualization consultant Steve Wexler provides the tools for developing the graphical literacy you need to understand the data visualizations that are flooding your inbox-and put that data to use. Packed with the best four-color examples created in Excel, Tableau, Power BI, and Qlik, among others, this one-stop resource empowers you to extract the most important information from data visualizations quickly and accurately, act on key insights, solve problems, and make the right decisions for your organization every time"-- Provided by publisher

This comprehensive reference offers real-world solutions for building and overseeing business dashboards across various industries and departments, including healthcare, finance, marketing, and more. It features numerous examples tailored to different platforms such as print, desktop, and mobile devices, making it a unique resource that connects effective dashboards with practical business scenarios. Organized by these scenarios, the book provides actionable visualization examples, ensuring it serves as a trusted guide when creating impactful dashboards. In addition to scenario-based content, it addresses practical and psychological factors encountered in dashboard development. While theoretical knowledge and research are valuable, the book prepares you for real-world challenges, such as requests for visually complex elements like packed bubbles and donut charts. The authors, with over 30 years of combined experience, bring empathy and insight from their work with numerous organizations, helping readers navigate the complexities of data visualization. A well-designed dashboard can highlight risks and opportunities, but common misconceptions can render them ineffective or misleading. This resource equips you with the necessary tools, guidance, and models to create dashboards that inform, enlighten, and engage your audience.