"Learning the leadership lessons of Patrick McGovern"-- Provided by publisher
Glenn Rifkin Bücher
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of Sam Adams—prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture—growth and expansion—rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.
Featuring innovative concepts and strategies from leading business experts, this book provides actionable insights to enhance professional success. It delves into various aspects of business management, leadership, and entrepreneurship, offering practical advice that can be applied in real-world scenarios. Readers will find valuable lessons on decision-making, problem-solving, and effective communication, making it an essential resource for anyone looking to improve their business acumen and drive growth.