Christine Harrison Bücher

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Lia and Jay's grandmother is old and in poor health. She misses her husband who has recently died. She begs her family to fetch water from the well at the abandoned family farm in the hills. After listening to their parents' words of caution about the recent volcanic activity in the area, Lia and Jay set off early in the morning to walk to the farm. On their journey the teenagers meet a variety of people and when they return , it is not just the well water that they bring back to the city.

This series provides a wide variety of reading material for all learners of English. The books are retold versions of popular classics and contemporary titles as well as specially written stories.

"This is a surprising and welcome book... a heartening read that shows the power of assessment for learning and the potential for academics and teachers jointly to put into practice ideas that can improve classroom learning and teaching."TES The starting point of this book was the realisation that research studies worldwide provide hard evidence that development of formative assessment raises students' test scores. The significant improvement in the achievements of the students in this project confirms this research, while providing teachers, teacher trainers, school heads and others leaders with ideas and advice for improving formative assessment in the classroom.Assessment for Learning is based on a two-year project involving thirty-six teachers in schools in Medway and Oxfordshire. After a brief review of the research background and of the project itself, successive chapters describe the specific practices which teachers found fruitful and the underlying ideas about learning that these developments illustrate. Later chapters discuss the problems that teachers encountered when implementing the new practices in their classroom and give guidance for school management and LEAs about promoting and supporting the changes.This book offers valuable insights into assessment for learning as teachers describe in their own words how they turned the ideas into practical action in their schools.