In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions.
The handbook offers a comprehensive overview of the modern music industry, featuring updated insights on emerging topics like AI, NFTs, and the metaverse. It covers essential aspects such as music royalties, DIY strategies, and major-label deals, making it a valuable resource for anyone interested in the field. With fresh case studies and interviews with industry leaders, this edition equips readers with practical knowledge and contemporary perspectives on navigating the evolving landscape of music.
"This book is a comprehensive and easy-to-read overview of today's music publishing industry written for students and musicians (songwriters, producers, beat makers, and more) who want quick, up-to-date, credible, and relatable information so that they can get back to doing what they like best: creating music!"-- Provided by publisher
Industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. .
A proactive, practical, step-by-step guide to producing a fully integrated, customised, low-budget plan of attack for artists marketing their own music.