Mark Bergen Bücher

The gripping inside story of YouTube reveals how the platform transformed media, culture, industry, and democracy, as told by a leading tech journalist. With over a billion hours of video watched daily and more than five hundred hours uploaded every minute, YouTube has revolutionized the attention economy, altering how we consume entertainment and information online. Despite its ubiquity, the inner workings of YouTube remain largely unknown. This book provides a captivating behind-the-scenes account of YouTube’s technology and business, illustrating its role in empowering Google and shaping its immense influence. The narrative unfolds through the experiences of those who manage YouTube and the famous creators who emerged from it. It chronicles a media revolution fueled by a simple idea: allowing anyone to broadcast online and earn money, which ultimately spiraled into an uncontrollable cycle of outrage and addiction. Mark Bergen, a prominent technology reporter at Bloomberg, offers unparalleled insights into Google, having reported extensively on its triumphs and controversies. As engaging as the platform itself, this account is a thrilling, character-driven exploration of technological innovation and the hubris that has accompanied it.

The book offers a comprehensive exploration of YouTube's impact on media, culture, and democracy, detailing its unprecedented growth and the technology behind it. It delves into the evolution of the platform and its role in Google's expansion, revealing insights from key figures involved in its creation and management. Additionally, it examines the darker consequences of corporate greed, including the spread of misinformation and violence online. Through the lens of a leading tech journalist, the narrative combines technological innovation with a critical look at the industry's ethical dilemmas.