Storytelling im UX-Design
Mit Heldenreise, Storyboards und dem roten Faden zu erfolgreichen Produkten


Mit Heldenreise, Storyboards und dem roten Faden zu erfolgreichen Produkten
By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this volume explores why storytelling matters and how to apply it to multi-device design projects and to an organization.