Catherine Nickerson Bücher

Covering both spoken and written aspects of business English, Introducing Business English examines the key topics within the field, including the situation of Business English within the wider field of ESP; teaching International Business English as a lingua franca; and the growth of Business English. Each chapter features practical examples on a range of issues such as course design and classroom tasks and techniques. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

Focusing on pedagogical strategies, this book explores teaching business discourse in diverse learning environments. It integrates insights from pragmatics, discourse analysis, and rhetoric, offering practical tasks and case studies to enhance understanding. Each chapter features additional readings and tools for applying research findings in classroom settings. With a cross-cultural perspective, it serves as a valuable resource for students and scholars in applied linguistics and business communication, as well as educators teaching Business English.

This multidisciplinary volume brings together wide-ranging empirical research that goes behind the scenes of diverse organizations dealing with business, politics, law, media, education, and sports to unravel stereotypes of discursive leadership practices as they unfold in situ. It includes contributions that explore how leadership discourse is impacted by increasing pressures of “glocalization” (the need to communicate across cultures and languages), “mediatization” (leaving ubiquitous digital traces), standardization (with quality management programmes negotiating organizational procedures), mobility (endless fast-paced long distance synchronization) and acceleration (permanent co-adaption and change). The discussion of purposefully chosen case studies moves beyond questions of who is a leader and what leaders do, to how leadership stereotypes are being challenged in various communities of practice, and thereby making change possible. Cross-cultural and interdisciplinary approaches are used to get deeper insights into the competing, multi-voiced, controversial and complex identities and relationships enacted in leadership discourse practices.