Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
The 'GO-STOP Signal Framework' provides a structured approach for managers to analyze consumer behavior and identify barriers to purchase. Enhanced by practical diagrams, maps, and international case studies, the book equips readers with tested strategies to improve sales by addressing the reasons behind consumer hesitation. This resource is essential for those looking to optimize their marketing efforts and enhance product appeal.