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James McQuivey

    McQuivey ist ein Analyst der Medienbranche, der sich auch mit Belletristik beschäftigt. Sein Roman für junge Erwachsene erforscht die Grenzen zwischen psychischer Erkrankung und dem Übernatürlichen. Die Geschichte folgt einem Teenager, der verstehen möchte, warum ihre verstorbene Großmutter ihr im Spiegel erscheint. Dieses Werk bietet den Lesern die Möglichkeit, über das nachzudenken, was im Leben wirklich am wichtigsten ist.

    Digital Disruption
    • Digital Disruption

      • 171 Seiten
      • 6 Lesestunden
      3,6(259)Abgeben

      You always knew digital was going to change things, but you didn't realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He's gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he's sharing his approach with you. McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster--and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.

      Digital Disruption