Geffner Andrea B. Bücher

Updated to reflect uses of current word processing software and Internet communication, as well as to review standard business correspondence formats, this book instructs on how to write effective examples of every kind of business letter. It presents about 75 model letters in categories that include credit applications, letters of inquiry, orders of goods and services, formal business announcements, letters of recommendation, and sales promotional letters of the type used by direct marketers. This book also features examples of different letter formatting styles. The newly expanded chapter on e-mail correspondence includes discussion of effective presentation of Internet resumes.

This updated edition provides clear, concise instruction on every form of business writing, from traditional business letters to e-mail and other electronic communications. Pointing out that effective business English begins with mastering grammar and sentence structure, the author presents a brush-up course on the basics of correct usage. Second to grammatical correctness, the biggest challenge in preparing business documents is achieving an appropriate business style that conveys the writer's message succinctly without resorting to stilted, overly formal language. The author advises on how to achieve a natural tone, and to avoid meaningless jargon. She follows up with good examples of model business letters, r©sum©s, employment letters, interoffice memos, news releases, and business reports. Additional features include exercises with answers and a glossary of business terms.

Updated to meet today’s business needs and reflect the use of current technology, this book presents approximately 75 model letters that demonstrate correct formats and modes of expression used in business correspondence. Categories include credit applications, letters of inquiry, orders of goods and services, formal business announcements, letters of recommendation, letters dealing with complaints and claims, in-house correspondence, news releases, sales letters as used by direct marketers, and more. This book also features examples of different letter formatting styles as well as sections on e-mail correspondence and effective presentation of Internet résumés.

Guidelines for all types of business correspondence; over 75 samples to use as models; letter writing exercises to build skills; helpful tips on style and format.