The book presents a systematic framework that transforms ideation into an accessible task for anyone with logical reasoning and a willingness to learn. By distinguishing between the ideation process and its outcomes, it empowers readers to enhance their creative skills and approach problem-solving with confidence.
Focusing on cultural identity, this book introduces the term "Hualish" as a more inclusive label for people of greater China origin, addressing the limitations of the term "Chinese." It presents the Culture Design Paradigm, consisting of vitality, structure, and foci, to help construct this new identity. The author outlines three practical approaches—recipe, example, and normative paths—to foster a desirable Hualish identity. Additionally, it suggests the concept of Humanistic Hualish as a unifying cultural force, offering guidance for individuals and organizations alike.