Ian Yeoman Bücher

Festival and Events an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.With international contributions from industry and academia, the text looks at the * Events & cultural environments* Managing the arts & leisure experience* Marketing, policies and strategies of art and leisure managementChapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Focusing on the concept of quality, this book explores its pivotal role in achieving success across various fields. It delves into practical strategies and methodologies for integrating quality into processes and products. By highlighting real-world examples and case studies, the author illustrates how prioritizing quality can lead to enhanced customer satisfaction, improved efficiency, and competitive advantage. The book serves as a comprehensive guide for individuals and organizations aiming to harness quality as a fundamental driver of success.

This book constructs scenarios from Shanghai to Edinburgh, Seoul to California encompassing complex topics such as human trafficking, conferences, transport, food tourism or technological innovation. This is a blue skies thinking book about the future of tourism and a thought-provoking analytical commentary.