Adis Merdzanovic Bücher

Marketing ist im Wandel, und dies mit beeindruckendem Tempo. Es gilt, auf Kundenwünsche nicht nur auf der operativen, sondern auch auf einer strategischen Ebene zu reagieren und das Unternehmen agil und dynamisch zu gestalten. Mit dem technologischen Fortschritt, der Kundeninteraktionen nahezu in Echtzeit ermöglicht, hat auch das Marketing neue Instrumente und Möglichkeiten bekommen, um seine zentralen Aufgaben noch besser zu meistern. Dabei sind Daten zunehmend wichtiger geworden, genauso wie der ethische Umgang mit ihnen. Basierend auf einem ganzheitlichen Marketingverständnis zeigt dieses Buch, wie Marketing den entscheidenden Beitrag zur Transformation in Richtung einer kundenzentrierten Unternehmensorganisation leistet. Inhaltsü Marketinggrundlagen (Entwicklung, Begriffe, Marktforschung); Praxisbewährte Frameworks zur Verwirklichung neuer Geschäftsideen (Building the Business) und zur Optimierung des laufenden Geschäfts (Running the Business); Praxis-Cases.

Consociational power sharing is presented as a favored strategy by the international community for post-war political stability, particularly in ethnically or religiously divided societies. It aims to ensure all groups are included in governance, thus avoiding the oppression of minorities. However, the effectiveness of this system can be undermined when international actors excessively intervene in local politics, potentially reversing the benefits of this approach. The book explores these dynamics and the implications for conflict resolution and governance.

In our daily lives, the rule of law matters more than anything and yet remains an invisible presence. We trust in the rule of law to protect us from governmental overreach, mafia godfathers, or the will of the majority. We take the rule of law for granted, often failing to recognize its demise—until it is too late. For under attack it is, not only in the growing number of authoritarian countries around the world but in Europe, too. As a citizen’s guide, this book explains in plain language what the rule of law is, why it matters, and why we have to defend it. The starting point is to ask why EU efforts to promote the rule of law in candidate countries have succeeded or failed, and what this tells us about what is happening inside the EU. The authors move on to suggest ways of strengthening the rule of law in Europe and beyond. This book is a call to action in defense of the most precious human invention of all time.