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Garima Gupta

    The Body Nirvana
    Marketing of Services
    Depression and Functional Hemispheric Asymmetry
    • The study reveals how depression disrupts functional hemispheric organization, focusing on the differences in emotional processing between depressed individuals and non-depressed counterparts. It highlights the enhanced right hemispheric advantage in processing emotional information, while noting minimal influence from anxiety. The research addresses methodological concerns from previous studies, emphasizing the significant role of negative affect in hemispheric asymmetry. These findings enhance understanding of the neuropsychological mechanisms behind depression and offer insights for diagnostic assessments.

      Depression and Functional Hemispheric Asymmetry
    • Marketing of Services

      • 206 Seiten
      • 8 Lesestunden

      The commercial market for services is huge and is expanding worldwide. In India, the services sector accounts for the largest share of the Gross Domestic Product. In fact, it is the growth performance of the services sector which is sustaining the overall growth of the Indian economy in the face of a stagnating agricultural sector. In the wake of the liberalization and openness policies of the Indian government, the marketing of services has become highly competitive. The focus of service providers has shifted from internal performance to external factors, such as customers' satisfaction. Resultantly, the quality of the services provided has become the key source of differentiation in the market for various services. Quality is usually a slippery concept, easy to visualize yet difficult to define. As per Japan's production philosophy, quality implies zero defects in the firm's offerings. Quality of service is the cornerstone of achieving success among competing services. Various policy measures have been undertaken by the government of India to make India's services sector internationally competitive. This book deals with the quality aspect of marketing of services, focusing on the following services: banking services, hospital services, and services provided by fast food restaurants.

      Marketing of Services
    • The Body Nirvana

      More Than Just a Weight-loss Book

      • 254 Seiten
      • 9 Lesestunden

      Winner of The International Book Awards, 2019 The body listens, remembers and speaks to us. We receive the body's messages all the time, although we seldom recognize them. Our body expresses its unmet needs and calls for attention in many ways. And so it is with weight. This is a puzzling matter only because some pieces of the puzzle are not in the box you were handed. Your weight is not a body issue. Excess weight is really a multi-dimensional problem showing up as an oversized body. Popular media is still full of diet and exercise advice that is based on sacrifice and punishment. Too few books use this research to show how weight can be reduced in a happier and healthier way. The Body Nirvana is about gradually letting go of everything that literally and metaphorically weighs you down. It is time to rejoice in your body's vitality and its capacity to take you towards your life's goals!

      The Body Nirvana