Michele Zappavigna Bücher

Focusing on the analysis of everyday discourse on social media, this book explores innovative methodologies and addresses the challenges faced in understanding online communication. It offers insights into how social media shapes language and interaction, making it essential for researchers and practitioners interested in discourse analysis in the digital age.

Including a wide range of fascinating examples taken from social media, this unique book provides a comprehensive framework for analysing how we use emoji to convey meaning, and how emoji function in social bonding. It is essential reading for anyone wishing to investigate the role of emoji in digital communication.