Nicholas O'Shaughnessy Bücher

This textbook, authored by experts, offers students a comprehensive exploration of the essential theories and concepts in political marketing, enhancing their understanding of the field.

The book explores the role of propaganda and political marketing in Nazi Germany, arguing that these tools were not just instruments of government but integral to the governance itself. It examines Adolf Hitler's innovative use of political theater and draws parallels to contemporary political practices, prompting a chilling inquiry into whether Hitler's methods were ahead of their time.

A radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being merely an accessory to power.