Cosmetics Marketing Strategy in the Era of the Digital Ecosystem
Revolutionizing Beauty in the New Market Frontier
- 226 Seiten
- 8 Lesestunden
The book delves into the transformation of cosmetics firms into technology-driven beauty companies, driven by evolving customer expectations. It highlights the growth of the cosmetics industry and the significance of digital marketing strategies in a post-pandemic landscape. Special attention is given to the innovative approaches of Japanese and Korean firms, showcasing new business models and discussing future prospects within the cosmetics sector.
