Rich in intriguing anecdotes, the history of Lewes, Delaware, features tales of gentleman pirates, cannibalism, and a failed British bombardment during the War of 1812. The town's resilience is highlighted by its defense against rowdy New England fishermen in 1853 and the dramatic collapse of the Cape Henlopen Lighthouse in 1926, which aided bootleggers. Michael Morgan delves into captivating stories of presidential escapades, charismatic preachers, and German POW camps, uncovering the lesser-known aspects of this historic town.
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Prohibition attempted to kill John Barleycorn, the personification of intoxicating drinks, but in Delaware the notice of his death was premature. Government agents tried in vain to stop bootleggers and rumrunners, who fed the speakeasies that quenched the thirst of the people of the First State. Against the backdrop of the Roaring Twenties, bootleggers sped up and down the new Du Pont Boulevard, while enforcement agents, such as the Bible-thumping Three Gun Wilson, tried in vain to stop them. The stock market crash and the Great Depression ended dry laws and brought about the resurrection of Barleycorn. Local author Michael Morgan recounts the dramatic tales of this unique period of Delaware history.
Set against the backdrop of the Civil War, a young boy's life is dramatically altered as his North Carolina farm becomes a battleground. With the Yankee army advancing, his father makes a protective decision that propels the boy into a perilous journey shaped by historical events. Based on the author's great-grandfather, Patrick Henry Morgan, the narrative unfolds through Patrick's own experiences, blending fiction with real history to explore themes of family, conflict, and survival.
The narrative explores the stark contrast between romantic expectations and reality, as the protagonist faces a moment that deviates dramatically from cinematic portrayals of love. Instead of a perfect scenario filled with music and anticipation, he confronts an experience that is far from ideal, highlighting the unpredictability of real-life emotions and relationships. This story delves into the complexities of love and the often humorous discrepancies between fantasy and reality.
