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Alden M. Hayashi

    The 5 Paths to Persuasion
    Two Nails, One Love
    • Two Nails, One Love

      • 194 Seiten
      • 7 Lesestunden
      4,4(40)Abgeben

      The narrative unfolds as Ethan Taniguchi, a Japanese-American gay man, prepares to reunite with his estranged mother in New York City after a decade apart. Their meeting is tense, filled with unresolved issues from the past. During a ferry ride to the Statue of Liberty, Ethan's mother opens up about her traumatic childhood experiences, including her family's internment in a World War II concentration camp and the harrowing events surrounding the atomic bombing of Hiroshima. This poignant exploration of family, identity, and history reveals deep emotional scars.

      Two Nails, One Love
    • The 5 Paths to Persuasion

      • 240 Seiten
      • 9 Lesestunden

      " ... Taps into not only the rational aspects of the buying decision, but also the emotional drivers, which are recognised as being crucial to a full understanding of buyer behaviour." Clive Chafer, Director Master-0McNeil IncTo succeed in today's business world of tough decision-makers, how you say something can actually be more important than what you say. Even the best ideas face resistence and rejection. Why? All too often people make the mistake of focussing solely on the content of their proposal and giving little thought to the way they will deliver it.In a two-year survey, customer research experts Miller and Williams studied 1,700 executives, discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion neccessary to successfully present a plan.They reveal the five different types of decision maker: Charismatics; Thinkers; Sceptics; Followers; and Controllers and shows how to best sell ideas to each.

      The 5 Paths to Persuasion