Paul West Bücher

What was the Peruvian brand manager thinking when he named his delicious tuna 'Grated Fanny'? Do Italians cleaning their bathrooms with 'Smac' or 'Toke' scrub with wilder arm movements and wider eyes? And how do you fancy tucking into a packet of 'Chubi', or a bar of 'Plopp' chocolate with your afternoon tea? Shelf Life is a stunning full-colour collection of over a hundred of the more, shall we say, colourful products gracing the shelves of the global marketplace. More characterful than any global mega-brand, the local goods gathered here don't kowtow to foreign marketing concerns. From 'Puke' playing cards to 'Climax' disinfectant, 'Colon' washing powder to 'Cocagne' mackerel fillets and 'Kack' liquorice, this is a bitingly funny and stylish celebration of misadventures in translation.

Art directors need to balance both the creative and business-oriented aspects of their role to be truly successful. As well as needing top-level visual and creative skills, art directors must also motivate, communicate with, and inspire their coworkers and clients. Art Directing Projects for Print provides a creative, inspirational, and “skill set” path for designers who wish to raise their careers to a more ambitious level. This ground-breaking book will give them the essential building blocks to make the professional transition from competent designer to pace-setting art director, in the highly competitive and innovative area of print design. Art Directing Projects for Print reveals the professional skills involved in key creative areas of print design through providing a unique mix of theory, context, contemporary media awareness, inspirational case studies, international showcases, interviews with big-name professionals, developmental advice, and practical information.

Lord Byron's Doctor is one Polidori, the travelling companion, confidante and unwilling chronicler of George Gordon, Lord Byron. It is the year 1816 and Byron, driven out of England by scandalous allegations of incest with his sister, undertakes a debauched European Grande Tour to meet up with the Percy and Mary Shelly in Geneva. From austere Dutch towns to the mountains of Switzerland, the poet's most obsessive thoughts are faithfully recorderd by the awed and repulsed Polidori. Paul West's literary and historical invention of the obscure Italian doctor produces a carnal, extravangant story of Gothic depravity, of poetic genius and the sometimes diabolical personality behind it.