Ronald D. Smith Bücher

This second edition offers step-by-step processes for strategic communication activities, including planning, research, implementation, and evaluation. For students and practitioners in public relations.

The sixth edition of this essential guide to public relations writing continues to provide comprehensive examples, guidelines, and exercises that help students master the fundamentals and enhance their writing skills. Ethical and legal issues are integrated throughout, covering various writing formats for both journalistic and organizational media. This edition updates its focus on digital and social media, including blogs, websites, social networking platforms (like Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat), and video sharing (YouTube), reflecting the current public relations landscape and preparing students for their careers. It serves as a trusted resource for courses in public relations, media writing, and strategic communication, having been adopted by over 190 colleges and universities in the U.S. and other English-speaking countries. Additionally, complementary online materials are available for instructors and students, including support materials for teachers such as test banks and chapter overviews, as well as career prep resources for students, including ethics codes and an overview of professional organizations. For more resources, visit the Companion Website.

Revised edition of the author's Becoming a public relations writer, 2012.

Approaches and techniques of clinical epidemiology have become increasingly prominent in veterinary literature. This second edition of Veterinary Clinical Epidemiology: A Problem-Oriented Approach reflects the increasing recognition of the role of clinical epidemiology by focusing on the application of epidemiologic principles and techniques of problems regularly faced by veterinary practitioners. Numerous examples from veterinary literature indicate how experience with patients can be used to explore issues of importance in the practice of veterinary medicine while controlling for bias, confounding, and chance. The first part of the book focuses on the application of epidemiology in medical decision-making, while the second part focuses on the epidemiology of disease in populations and outbreak investigation. Included in this text are a glossary and an extensive bibliography, as well as myriad updates to reflect the expanding use of epidemiologic methodology in clinical research. Veterinary Clinical Epidemiology: A Problem-Oriented Approach serves as both a teaching resource for veterinary epidemiology and a reference on the application of epidemiologic methods in veterinary clinical research.