Ronald D. Smith Bücher

This second edition offers step-by-step processes for strategic communication activities, including planning, research, implementation, and evaluation. For students and practitioners in public relations.

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media. This new edition updates and expands its coverage of writing for digital and social media―including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career. Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations. Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith.

Revised edition of the author's Becoming a public relations writer, 2012.

Approaches and techniques of clinical epidemiology have become increasingly prominent in veterinary literature. This second edition of Veterinary Clinical Epidemiology: A Problem-Oriented Approach reflects the increasing recognition of the role of clinical epidemiology by focusing on the application of epidemiologic principles and techniques of problems regularly faced by veterinary practitioners. Numerous examples from veterinary literature indicate how experience with patients can be used to explore issues of importance in the practice of veterinary medicine while controlling for bias, confounding, and chance. The first part of the book focuses on the application of epidemiology in medical decision-making, while the second part focuses on the epidemiology of disease in populations and outbreak investigation. Included in this text are a glossary and an extensive bibliography, as well as myriad updates to reflect the expanding use of epidemiologic methodology in clinical research. Veterinary Clinical Epidemiology: A Problem-Oriented Approach serves as both a teaching resource for veterinary epidemiology and a reference on the application of epidemiologic methods in veterinary clinical research.