Bruce MacDonald Bücher

The book delves into the evolution of art and design from the 1st millennium to the present, emphasizing "commercial persuasion." It highlights the interplay between creative professionals and market managers, advocating for mutual understanding of marketing strategies and design principles. Readers will discover the origins of logos, the emergence of branded packaging, and the immense power of advertising, illustrated through examples like high-stakes Super Bowl commercials. This engaging exploration offers valuable insights into the historical and contemporary significance of branding and marketing.

An exhaustive exposition of propagating methods, from growing from seed to cuttings, grafting, layering, and tissue culture. It is based on the actual working methods of successful propagators worldwide and presents detailed explanations and illustrations of the procedures used. This book is only available through print on demand. All interior art is black and white.