This is a unique book which gives the reader, information about the uses of a particular drug in 8 different systems across the globe. The book not only speaks about Allopathy, Homoeopathy and Ayurveda, but it also extends its boundaries to incluse information about Traditional Folk Medicie, Traditional Chinese Medicine, Traditional Greek and Roman Medicine, Islamic Unani Medicine and African Traditional Medicines as well.
Developing a Strategy to Manage Across Borders
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.