Tony Seddon Bücher

365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

At some point, almost everyone will produce a piece of graphic design. It might be a birthday card for a relative, a poster for a neighborhood event, or an advert for the office notice board. There are thousands of DIY graphic designers out there who have neither the time nor the inclination to study graphic design formally, but do want to know how to get results that move their projects beyond the amateurish. Graphic Design for Non-Designers is the book for them, offering an accessible, jargon-busting guide to getting professional-looking results.

Art directors need to balance both the creative and business-oriented aspects of their role to be truly successful. As well as needing top-level visual and creative skills, art directors must also motivate, communicate with, and inspire their coworkers and clients. Art Directing Projects for Print provides a creative, inspirational, and “skill set” path for designers who wish to raise their careers to a more ambitious level. This ground-breaking book will give them the essential building blocks to make the professional transition from competent designer to pace-setting art director, in the highly competitive and innovative area of print design. Art Directing Projects for Print reveals the professional skills involved in key creative areas of print design through providing a unique mix of theory, context, contemporary media awareness, inspirational case studies, international showcases, interviews with big-name professionals, developmental advice, and practical information.

What is a true 1950s look, as opposed to a 1930s or 1940s look? This book aims to address that question by thoroughly surveying the development of graphic design over the course of the 20th century. Timelines for each decade highlight key moments, styles and movements, while profiles of thirty influential graphic designers three per decade are interspersed throughout the book.

A lush visual celebration of Pulp's sixth album, This Is Hardcore, featuring unseen photography, behind-the-scenes interviews and revealing visuals. From the mid- to late 1990s, Paul Burgess was invited by Jarvis Cocker to document the British band Pulp, taking photographs during video shoots, live gigs and other events for what has become one of the landmark albums of the period, This Is Hardcore. Written and designed by Burgess and Louise Colbourne, Hardcore contains a candid selection of previously unseen images of the band, behind the scenes and on set, of the four main video shoots made to promote the album. Twenty-five years have passed since Pulp released this extraordinary album, and this book holds up a mirror to the ingenious creative processes and characters behind the seminal record. With carefully curated images from Burgess's archive, Hardcore also includes quotations and interviews from then and now by the video directors, band members and other artists involved with the album. The book contains contributions from Doug Nichol, John Currin, Stephen Mallinder, Sergei Sviatchenko, John Stezaker and Florian Habicht, all of whom have a connection to the album, the band or the era. There are also visual responses from a selection of younger artists and designers, such as Alexa Vieira, who have been inspired by Burgess's photographs and the band's legacy.

Tentokrát nejen o dinosaurech, ale také o trilobitech, loděnkách, žralocích, pelykosaurech, ichthyosaurech a srstnatých mamutech... Školní oxfordská encyklopedie Prehistorický svět vás spolu s vynikajícím obrazovým materiálem seznámí s celistvou historií života na Zemi od jeho prvopočátků až po příchod lidstva.

Každý z nás aspoň jednou v životě vytvářel nějaký dokument, který lze zařadit do kategorie "grafický desing". Ať už se jednalo o pozvánku na oslavu narozenin, plakát nebo jen inzerát na firemní či školní nástěnku nebo web, můžeme jej příště udělat s pomocí této knihy profesionálně dokonalým. Grafický design pro samouky vysvětluje základní principy grafického designu včetně efektivního využití prostoru, barev a písma. Publikace transformuje obtížně získané zkušenosti profesionálních designérů do jednoduchých pravidel, co a jak používat a čeho se naopak vyvarovat, ilustrovaných tipů a rad doplněných srovnávacími příklady. Kniha nezapomíná ani na potřebné vybavení a jeho cenu, popisuje nejlepší a cenově nejdostupnější materiály, hardware a software.

Sbírka ctností i hříchů pro grafické designéry Zeptejte se jakéhokoli grafického designéra na světě, podle čeho vybírá font a barvu a jak postupuje při tvorbě nového layoutu, a nikdy neuslyšíte stejnou odpověď. Každý tvůrce má svůj vlastní kreativní přístup, a což je možná mnohem podstatnější, vlastní způsob, jak vybrat a zkombinovat stovky a stovky technik, které jsou při tvorbě designového projektu k dispozici. Existují však jistá pravidla, jež nepřestanou nikdy platit. Přinejmenším dokud se budeme ptát, kudy vede cesta k nejlepšímu grafickému designu. Tato prakticky a čtivě podaná příručka je nepostradatelným pomocníkem pro stále početnější skupinu grafiků, kteří touží designu porozumět. Knihu tvoří tematicky řazené příspěvky autorů, nad nimiž se můžete nadšeně tetelit nebo pohrdavě šklebit - záleží, zda milujete či nenávidíte dělení slov, jestli máte fobií z béžové, nebo si myslíte, že mřížky jsou nuda.