Diese qualitative Studie untersucht die Lebenserfahrungen von fünf afghanischen muslimischen Männern, die als Dolmetscher im Afghanistankrieg tätig waren und in die USA einwanderten. Sie analysiert, wie diese Männer ihre Identität vor und nach der Migration konzipieren und dabei Elemente ihrer Herkunftskultur mit neuen kulturellen Einflüssen verbinden.
Zum Buch: Dieses Buch untersucht die verschiedenen Aspekte des europäischen Konsumentenverhaltens. Die Autoren zeigen anhand von zahlreichen, speziell für diese Ausgabe ausgewählten Beispielen, wie zentral die Rolle des Konsumentenverhaltens für die Formulierung von erfolgreichen Marketingstrategien ist. Der sorgsam durchdachte didaktische Aufbau der Kapitel und die Konzentration auf die europäische Verbraucherkultur heben dieses Buch aus der Menge ähnlicher Lehrwerke hervor. Dieses Buch ermöglicht so erstmals einen fundierten und umfassenden Einblick in das europäische Konsumentenverhalten.Über die Autoren: Michael Solomon lehrt und forscht als Professor für Konsumentenverhalten an der Auburn University in Alabama, USA. Gary Bamossy unterrichtet Marketing an der Vrije Universiteit in Amsterdam und ist Director of Global Business Programs an der University of Utah. Søren Askegaard ist Professor für Marketing an der University of Southern Denmark und an der University of Odense in Dänemark.
The book addresses significant progressive changes occurring in America that may be unsettling to some readers. It presents a critical perspective on these developments while offering potential solutions for navigating the challenges they pose. The author encourages reflection on the implications of these changes and empowers readers to consider actionable steps.
The Entrepreneur's Guide to Shaping Your Mind for Greater $uccess
Recognized as a finalist for the Best Non-Fiction Business Book at the Next Generation Indie Book Awards, this work delves into innovative strategies and insights within the business landscape. It offers a fresh perspective on common practices, aiming to inspire readers to rethink their approaches to entrepreneurship and management. Through engaging narratives and practical advice, it equips professionals with the tools needed to navigate challenges and seize opportunities in a rapidly evolving market.
Celebrated for its engaging narrative, this romance novel weaves a heartfelt story of love and connection. The characters navigate the complexities of relationships, facing challenges that test their bonds and personal growth. With rich emotional depth and relatable themes, the plot explores the transformative power of love, making it a standout choice for fans of the genre. The recognition by Main Street Media underscores its appeal and resonance with readers seeking a compelling romantic journey.
The Scapegoat: Ovid’s Journey Out of Exilefollows the ancient Roman poet Ovid – enormously popular during his lifetime, and banished by the emperor Augustus to a remote city on the Black Sea – on his fictitious journey out of exile.In the year 14AD, Publius Ovidius Naso – known as Ovid – is in his sixth year of banishment in Tomis, a small port on the Black Sea. He resists joining a conspiracy against the Emperor and hopes that his friend in Rome will obtain his pardon. However, when Augustus dies later that year, the conspirators, terrified that their treasonous plan will come to light, move Ovid to a garrison along the Danube where they intend to kill him. He manages to escape, is caught, but instead of being killed, he is sent to Rome and is turned into an outlaw – and a scapegoat
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content
Get ahead of the curve—learn about big data on the blockchain Blockchain came to prominence as the disruptive technology that made cryptocurrencies work. Now, data pros are using blockchain technology for faster real-time analysis, better data security, and more accurate predictions. Blockchain Data Analytics For Dummies is your quick-start guide to harnessing the potential of blockchain. Inside this book, technologists, executives, and data managers will find information and inspiration to adopt blockchain as a big data tool. Blockchain expert Michael G. Solomon shares his insight on what the blockchain is and how this new tech is poised to disrupt data. Set your organization on the cutting edge of analytics, before your competitors get there! Learn how blockchain technologies work and how they can integrate with big data Discover the power and potential of blockchain analytics Establish data models and quickly mine for insights and results Create data visualizations from blockchain analysis Discover how blockchains are disrupting the data world with this exciting title in the trusted For Dummies line!
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
A European Perspective
Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course. Companion Website Student Access Card: Consumer Behaviour
