Robin Koval ist seit über 25 Jahren eine treibende Kraft in der Werbewelt. Als Marketingstrategin und Expertin für neue Produkte verfügt sie über Erfahrung in nahezu jeder erdenklichen Kategorie, von Schönheitsprodukten und Getränken bis hin zu Spirituosen und Pharmazeutika. Sie steckt hinter ikonischen Kampagnen wie dem kühnen „Yes, Yes, Yes“ für Herbal Essences und der weltweit bekannten AFLAC-Ente. Kurz gesagt, Robin verfügt über ein einzigartiges Talent, Marketern zu helfen, Aufmerksamkeit zu erregen. Zusätzlich zu ihrem Erfolg in der Werbung ist Koval eine Bestsellerautorin. Ihre Kollaborationen mit Linda Kaplan Thaler haben alle nationale Anerkennung gefunden, wobei Titel wie „The Power of Small“ und „The Power of Nice“ untersuchen, wie selbst geringfügige Anstrengungen bedeutende Ergebnisse erzielen können und wie Freundlichkeit ein wirkungsvolles Geschäftswerkzeug sein kann. Ihr Debütbuch „Bang! Getting Your Message Heard in a Noisy World“ wurde ebenfalls ein nationaler Bestseller.
Přes některé věci nejede vlak. Tak by se dalo stručně shrnout poslání této knihy, která se ve USA stala bestsellerem. Mnohé si můžeme v životě usnadnit, ale když chceme něco opravdu dokázat, nejde to bez tvrdé práce, schopnosti překonávat překážky a čelit nejrůznějším protivenstvím. A protože mnozí z nás už zapomněli (nebo se nikdy nenaučili), co to obnáší zatnout zuby a vydržet, přichází nám autorky na pomoc s několika základními principy, které si musí osvojit každý, kdo chce v životě něco dokázat.
In Grit to Great, Linda Kaplan Thaler and Robin Koval explore the vital role of grit, perseverance, and determination in achieving success. They challenge the common belief that talent and connections are the primary drivers of advancement, arguing instead that hard work and resilience are key. Drawing from their own experiences as two girls from the Bronx who rose to the top of their field through relentless effort, they share insights and strategies that have propelled them and many others to success in both professional and personal realms.
The authors emphasize the courage required to tackle challenges and the importance of bouncing back from setbacks, a universal experience. They incorporate findings from positive psychology to explain why optimists tend to excel in various areas of life and how individuals can cultivate a more optimistic mindset. They also discuss the significance of industriousness, referencing Malcolm Gladwell's 10,000-hour rule, and the time it takes to unlock one’s creative potential, as noted by Mihaly Csikszentmihalyi.
Moreover, they highlight tenacity as a crucial trait for maintaining focus in an increasingly distracted world. With a blend of humor and concise writing, this book serves as an essential guide for anyone looking to thrive in business and beyond.
The authors of the national bestseller THE POWER OF NICE challenge conventional wisdom with a thought-provoking exploration of the significance of small actions in our lives and careers. Linda Kaplan Thaler and Robin Koval emphasize that our minor gestures often have a substantial impact on our major goals. Simple acts, like double-checking a presentation or holding the elevator for someone, reveal much about our character and intentions. If we can’t manage the small details, how can we be trusted with larger responsibilities? In today's world, the notion that bigger is better is often misguided; it is the small steps that can lead to a genuine competitive edge. The key to success lies in paying attention to the details that, if overlooked, could jeopardize significant projects or vital relationships. Kaplan Thaler and Koval illustrate how to achieve more with less effort than you might think. Written in an engaging, narrative style similar to their previous work, this book serves as a guide to leveraging the power of small actions to enhance and transform our lives. Embrace the small and start making meaningful changes today!
