Focusing on the practical aspects of wine marketing, this guide combines theoretical insights with actionable strategies. Each chapter provides invaluable features designed to enhance understanding and application of marketing principles in the wine industry. The book aims to equip readers with the tools necessary to effectively market wine, making it a valuable resource for both beginners and experienced professionals in the field.
Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience.Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues * the food tourism product* food tourism and consumer behaviour* cookery schools - educational vacations* food as an attraction in destination marketingIdeal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.
Oh My Gosh, What I See, Feel, and Hear Now
The narrative unfolds with a life-altering car accident caused by a novice driver, leading to a series of traumatic events including hospitalization, brain surgery, and a stroke. The protagonist navigates the aftermath of these challenges, grappling with the surreal nature of their experiences. The story explores themes of resilience and the fragility of life, as the character confronts the reality of their condition and the road to recovery.