The brutal truth about Asian branding and how to break the vicious cycle
- 280 Seiten
- 10 Lesestunden
This book raises questions which deal with the "why" rather than just "how" of branding. The notion that Asia (aside from Japan) has many good, but no great brands, is also not a put-down but a call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands
