When I started a coffee company in April of 1988, my approach to espresso was formed from these two disciplines which can be summed up in a tidy little sound bite: scientific precision guided by artistry. First and always foremost: all information is geared to making an espresso that is characterized by a heavy red-brown syrup called crema. This crema features an intense coffee flavor that is free of bitterness. Ideally, espresso should always taste like the freshly ground coffee smells. Texture is featured always, and should feel like a pair of velvet pajamas wrapped around your tongue. - Introduction.
