Start Within is the playbook guiding through the process of launching an idea within a company and helping to get around the corporate obstacles that will come along the way. Each chapter is packed with a one-two punch: it starts with stories from the trenches (from Amazon to the Department of Education, inspirational stories of what does, and doesn’t work) and finishes with activities for the reader to roll up their sleeves and apply the lessons to their own work.To launch an idea from within a larger company will be challenging, which is why the book outlines the steps and process to:Knowing when an idea is worth pursuingAligning to company business strategies and objectivesTurning a “no” into a “yes”Prototyping the idea in stagesStart Within is the essential guide for anyone who wants to innovate within their company, develop their ideas, take ownership of their work, and find real purpose in their work.
