Bookbot

David W. Golding

    Advertising Works Nineteen
    The Invertebrates
    • The Invertebrates

      A Synthesis - Third Edition

      • 512 Seiten
      • 18 Lesestunden

      The majority of undergraduate texts in invertebrate zoology (of which there are many) fall into one of two categories. They either offer a systematic treatment of groups of animals phylum by phylum, or adopt a functional approach to the various anatomical and physiological systems of the better known species. The Invertebrates is the first and only textbook to integrate both approaches and thus meet the modern teaching needs of the subject. This is the only invertebrate textbook to integrate systematics and functional approaches.The molecular systematics sections have been completely updated for the new edition.Strong evolutionary theme which reflects the importance of molecular techniques throughout.Distills the essential characteristics of each invertebrate group and lists diagnostic features to allow comparisons between phyla. New phyla have been added for the new edition.Stresses comparisons in physiology, reproduction and development.Improved layout and illustration quality.Second edition has sold 14000 copies. Nature of the first edition: 'Students will like this book. It deserves to succeed.'

      The Invertebrates
      3,5
    • Advertising Works Nineteen

      Proving the Payback on Marketing Investment

      • 814 Seiten
      • 29 Lesestunden

      Including the prize-winning entries from the IPA Effectiveness Awards 2010, this text looks at some of the most successful campaigns from the last 12 months.

      Advertising Works Nineteen