This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In addition to expanding the number of countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington. These frameworks support students as they develop an increased awareness of various cultures and begin the challenging process of integrating cultural and economic perspectives.
Associates Bücher


The McGraw-Hill Dictionary of Modern Economics
A Handbook of Terms and Organizations - Second Edition
- 792 Seiten
- 28 Lesestunden
Defines more than one thousand terms relating to marketing, finance, and economics and describes pertinent agencies and organizations