Superbrands
An Insight into Some of Britain's Strongest Brands 2005 - 10th Anniversary Edition
- 208 Seiten
- 8 Lesestunden
Superbrands investigates over 90 of the strongest brands in Britain today and establishes how they have managed to achieve such phenomenal success. The book explores the history, development and achievements of these brands, providing an insight into their branding strategy and the resulting work.