Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses
- 288 Seiten
- 11 Lesestunden
Examines companies that are merging social responsibility with wild profitability and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services and more.