Global Business Environments and Strategies
Managing for Global Competitive Advantage
TODAY'S GLOBALISED ENVIRONMENT is so much a part of our lives that we hardly notice it. But what does globalisation mean for businesses? What issues does it raise, and what new mindsets do we need in order to prosper beyond our borders? Global Business: Environments and Strategies examines international business from southern African and global viewpoints, challenging one's mental map of the global village and southern Africa's place in it. Using South African and international case studies, this comprehensive text contributes to the theory of international business and gives its readers a unique opportunity to benefit from practical local and global business situations. Global Business: Environments and Strategies is an indispensable book for southern African students and lecturers, managers and consultants, and trainers and trainees.