Der Begriff des Corporate Design wird häufig mit multinationalen Konzernen in Verbindung gebracht. Doch auch kleine Unternehmen müssen sich, zumindest was Geschäftspapiere betrifft, ebenso mit den Grundprinzipien des CD auseinander setzen. Das Buch gibt praktische Anleitungen für die Planung und Durchführung von CI-Prozessen und zeichnet anhand von Fallstudien die Entwicklungsprozesse nach. Charlotte Rivers zeigt in 'Corporate Design' beispielhafte Logos, Briefköpfe und Visitenkarten von einigen der besten Studios der Welt.
Schritt für Schritt zur eigenen originellen Schrift: von der Handschrift zum dreidimensionalen Schriftdesign.
Mehr als 25 Porträts und Tutorials von professionellen Schriftgestaltern.
Vom Buchstaben zum Font: Genaue Anleitungen zum Digitalisieren von Schriften.
Wir nutzen Buchstaben und Schriften täglich und auf vielseitigste Art. Warum sich also etwas so Alltäglichem nicht auf kreative Weise nähern und eigene Fonts gestalten?
Das Buch 'Schriftenwerkstatt' inspiriert dazu und bietet alle Grundlagen, um eigene originelle und individuelle Schriften zu erstellen.
Egal, ob die Schriftgestalter/innen ganz klassisch von Hand mit Tinte auf Papier arbeiten, lieber zu Nadel und Faden greifen, digitale Alphabete entwerfen, Buchstaben fotografieren oder gar mit Lebensmitteln ihre persönlichen dreidimensionalen Schriften erstellen möchten - die Möglichkeiten des Schriftdesigns sind grenzenlos!
Charlotte Rivers stellt die Arbeit von über 25 professionellen Illustratoren und Designerinnen vor, die in Schritt-für-Schritt-Anleitungen ihr Wissen weitergeben. Die 'Schriftenwerkstatt' begleitet vom spielerischen Entwurf über den ausgearbeiteten Font bis zur digitalisierten Schriftfamilie.
Identify provides practical advice for designers and their clients on creating effective corporate identity. This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms. For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.
Focusing on the art of lettering, this book serves as a foundational guide for those eager to express themselves creatively. It highlights lettering as a dynamic and inspiring aspect of graphic design, emphasizing its versatility and the continuous evolution within the field. Readers will discover how to harness the power of lettering to enhance their communication skills in innovative ways.
Logo-Art showcases an international collection of exemplary and innovative logo design. The book examines logos both as two-dimensional designs and also in their three-dimensional contexts, exploring both the creative inspiration and the logistics behind the work. Each chapter covers a particular industry—travel and tourism, food and drink, music and entertainment, fashion and lifestyle, charities and services, etc.—and discusses the specific requirements for logos in that sector.
Taking font creation back to basics, this book explores ways to design
contemporary lettering of various kinds, with examination that ranges from
classic design examples to 3D and illustrated fonts, digital lettering and
radical conceptual alphabets.
Best of Disc Art is a new and regularly updated series that reveals the best international design and packaging in the worlds of CDs, DVDs, and vinyl records. CD and DVD sales remain healthy, despite the unstoppable iPod, and high-definition disc technologies promise new formats that mix video, rich interactive content, and music. All that is exciting news for design and packaging, with a drive upmarket in terms of packaged discs, special editions, and limited-edition items that truly differentiate physical goods from downloads and online services. At the same time, vinyl remains a popular market. The bigger canvas of 12 inch sleeves, colored vinyl, gatefold sleeves, and so on, remain very attractive to designers who can make stunning use of images, typography, colors, textures, and materials. Through detailed captions—plus mini interviews and case studies— Best of Disc Art shows how designers exploit the two- and three-dimensional qualities of disc packaging to create unique, collectible items. It explores not only the traditional elements of design—image, illustration, typography, and packaging—but also innovative materials. Case studies look at how artwork is selected, created, and applied to packages; how designers make the most of the standard dimensions for disc packages; and at the use of special formats, unusual materials, slipcases, and so on.
Explore one of the most accessible and effective art forms Posters have long been an integral part of the cityscape. Not only do they provide useful information, but they are also outdoor exhibitions of graphic art. Poster-Art explores the exciting area of poster design in a timely and essential examination of everything that goes into making a poster. The book looks at how the color, artwork, and typography are used to achieve a successful attention grabbing, succinct, convincing, and memorable. Poster-Art showcases an international collection of graphic design in this continually developing area. From mass-market designs to exclusive, limited-edition works, the book explores both the creative inspiration behind the works, as well as the practical considerations. Through its detailed analyses, Poster-Art leaves no stone unturned in its exploration of the exciting area of poster design.
Thanks to traditional letterpress technique's popularity in DIY and indie-crafter circles, it's become the darling of the stationery world with innovative new studios popping up all over the globe, from Texas to Denmark. Little Book of Letterpress is a treasure trove of remarkable work from some of the hottest and coolest letterpress studios working today, including Egg Press and Hello Lucky. Featuring an enlightening history of the craft, explanations of the different types of presses, sneak peeks into the studios, and details about the process of creation, this volume is the epitome of handcrafted hip.
This is a comprehensive collection of the best contemporary CD cover designs, featuring many previously unpublished examples from the cutting edge. Both design professionals and music lovers will find inspiration from the varied and exciting work from well-known designers like Stefan Sagmeister (Lou Reed and many others) Malcolm Garrett (Buzzcocks) and Peter Saville (Joy Division, New Order) to Tomato (Underworld), Farrow (The Pet Shop Boys), and lesser-known names and in-house teams (such as the RCS designers who worked with the The Strokes and the Foo Fighters) who have used this medium as a widely disseminated platform for experimentation and free expression. In addition to traditional graphic elements of album cover art -- image, illustration, typography -- CD Art explores experimentation unique to the CD from handmade and unusual packaging and materials to textures, interactive designs and marketing incentives. It shows how designers exploit the two and three dimensional qualities of CD packaging to create highly collectible and unique objects that are displayed, handled, interrogated for information, explored for meaning and venerated by fans. Anyone interested in this book should take a look at the companion book, DVD Art , also by Charlotte Rivers.
