Reid Hoffman Bücher

Viele Unternehmer oder Gründer wollen durchstarten, vielleicht sogar das nächste Amazon, Facebook oder Airbnb aufbauen, kommen aber nicht vom Fleck. Doch was unterscheidet die Start-ups, die es nicht schaffen und wieder vom Markt verschwinden, von denen, die erfolgreich zu globalen Giganten heranwachsen? Sie wachsen in der Gründungsphase nicht schnell genug – das zeigen zahlreiche Beispiele. Die Lösung? Das Blitzscaling: eine Methode für extrem schnelles Wachstum unter unsicheren Rahmenbedingungen. Die Unternehmer und „New York Times“-Bestsellerautoren Reid Hoffman und Chris Yeh enthüllen in ihrem neuen Buch, wie man mit Blitzscaling die Konkurrenz schlägt. Folgen Sie den beiden und errichten Sie schon bald Ihr eigenes Airbnb!

ChatGPT ist in aller Munde. KI wird für uns alle damit zum ersten Mal greif- und erlebbar. Die Chancen verblüffen … aber was ist mit den Risiken? Silicon-Valley-Insider Reid Hoffman gehörte zu den ersten Investoren in OpenAI, das Unternehmen hinter ChatGPT. Wie schätzt er Chancen und Risiken ein? Was bringt ihm ChatGPT für seine eigene Tätigkeit? Und wie schlagen wir alle Kapital aus den enormen Möglichkeiten der KI? Wie schaffen wir es, die Technologie zu beherrschen und nicht von ihr beherrscht zu werden? Diesen Fragen nähert sich Hoffman in „Ideen auf Knopfdruck“. Er drückt auf den Knopf und macht GPT-4 zum Co-Autor, testet aus, was dieses Large Language Model alles kann, lässt sich verblüffen und inspirieren. Amüsante und faszinierende Dialoge zwischen den beiden machen deutlich, was die KI kann – und Hoffman zeigt uns, wie auch wir sie zu unserem Vorteil nutzen können.

Wie macht man Unternehmen groß? Silicon-Valley-Legende Reid Hoffman hat diese Frage mit Unternehmern wie Bill Gates, Eric Schmidt, Marissa Mayer oder Reed Hastings für seinen Podcast erörtert. Die Essenz dieser Interviews hat er nun in seinem neuen Buch festgehalten. Der Leser erfährt alles über die Erfolgsstrategien der größten Unternehmer unserer Zeit, aber auch, welche Fehler sie begangen, welche Niederlagen sie erlitten haben. Hoffman arbeitet gekonnt die wichtigsten Aspekte heraus, führt seine eigene Analyse der Erfolgsfaktoren durch und fasst die Erkenntnisse zu wichtigen Schlüsselthemen übersichtlich in einzelnen Kapiteln zusammen. Fesselnde Geschichten, hart erkämpfte Wahrheiten und Hoffmans eigene Analysen machen „Masters of Scale“ zu einem unkonventionellen und unterhaltsamen Leitfaden für alle, die mit ihrem Unternehmen noch Großes vorhaben.

"Business secrets from the heads of the world's most exciting and innovative companies, including Facebook, Google, Airbnb, Netflix, Spotify, Uber, Starbucks, Bumble and Instagram. On his podcast Masters of Scale, Silicon Valley legend Reid Hoffman (founder of LinkedIn, investor at Greylock) sits down with the leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups, from 23andMe to TaskRabbit, from the Black List to the Bevel razor, solving the problems of the 21st century. In this book, he draws on their most riveting, revealing stories to distil the counterintuitive secrets behind the most extraordinary success stories of our times. Through vivid storytelling and straightforward analysis, Masters of Scale distils their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a "squirmy no"? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer- Yes. But you have to do the work to keep your profits and values aligned.) Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today"--Publisher's description

Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere. Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale. Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

In a world where the average person will change jobs 11 times in their lives, wages are virtually stagnant and job security is a thing of the past, we're all on our own when it comes to careers. This books explains how we can effectively apply the skills and strategies behind the most successful start-up businesses to our own careers.

A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs. LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Why? Start-ups--and the entrepreneurs who run them--are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advanta

"For most of the 20th century, the relationship between employers and employees in the developed world was all about stability and lifetime loyalty. That has recently changed, giving way to a transactional, laissez-faire approach that serves neither party well. A new arrangement is needed, the authors argue--one built on alliance (usually temporary) and reciprocity. The high-tech start-up community of Silicon Valley is pointing the way--and companies that wish to be similarly agile and entrepreneurial can learn valuable lessons from its example. Under the new compact, both employer and employee seek to add value to each other. Employees invest in the company's adaptability; the company invests in employees' employability. Hoffman (a cofounder of LinkedIn), Casnocha (a technology entrepreneur), and Yeh (an entrepreneur and angel investor) outline three simple, straightforward ways in which companies can make the new compact tangible and workable. These are (1) hiring employees for explicit "tours of duty," (2) encouraging, even subsidizing, employees' efforts to build networks outside the organization, and (3) establishing active alumni networks that will enable career-long relationships with employees after they've moved on. In the war for talent, such a compact can be a secret weapon that helps you fill your ranks with the creative, adaptive superstars who fuel entrepreneurial success"--

Spoluzakladatel a výkonný ředitel společnosti LinkedIn Reid Hoffman a Ben Casnocha ve své knize ukazují, jak nastartovat kariéru v dnešním vysoce konkurenčním světě. Klíčem k úspěchu je přistupovat ke kariéře, jako by se jednalo o startup. Díky tomu dokážete přežít a prosperovat a dosáhnout svých nejodvážnějších profesních cílů – stanete se generálním ředitelem vlastní budoucnosti a převezmete nad ní kontrolu.