This definitive guide to quality function deployment (QFD) presents the original insights from its masters, now available in English translation. QFD is an essential tool for adopting a market-in approach to product design, manufacturing, and service, enabling organizations to embed customer-demanded quality and enhance market success. The authors clarify the correct methods and applications for QFD, addressing previous misinterpretations and incomplete uses of their earlier works. The text has been thoroughly rewritten and expanded since its original Japanese publication, providing a comprehensive overview of QFD, recent developments, and future challenges. It features the final contributions of the esteemed Dr. Mizuno, a pivotal figure in the field. This authoritative resource is invaluable for both dedicated students and seasoned practitioners of QFD. Shigeru Mizuno, a prominent quality master, directed the Union of Japanese Scientists and Engineers (JUSE) from 1970 to 1985 and held professorships at Tokyo Institute of Technology and the Science University of Tokyo, authoring significant texts on quality. Yoji Akao, dean of the Department of Industrial Engineering at Tamagawa University and a Deming Prize recipient, is also a notable author in the fields of QFD and policy management.
