Brian Solis ist ein führender Digitalanalyst, Soziologe und Futurist, dessen Arbeit sich auf die Auswirkungen neuer Technologien auf Wirtschaft, Marketing und Kultur konzentriert. Er ist weltweit als einer der bedeutendsten Vordenker und Autoren im Bereich der neuen Medien anerkannt. Seine Werke untersuchen die sich verändernde Landschaft des vernetzten Konsumverhaltens und wie Unternehmen sich an neue Generationen von Kunden und Mitarbeitern anpassen müssen. Solis bietet Einblicke in die Zukunft des Geschäftslebens und wie das digitale Zeitalter die Kundenbeziehungen und Geschäftsstrategien neu gestaltet.
Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.
The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Focusing on leadership in a digital-first environment, this book offers strategies to develop essential skills for navigating modern challenges. It emphasizes adaptability, innovation, and the importance of fostering a collaborative culture. Through practical insights and real-world examples, readers will learn how to inspire teams, drive transformation, and maintain resilience in a rapidly evolving landscape. The goal is to empower individuals to lead effectively and confidently in an increasingly digital world.