This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
The text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area. It includes the newer areas of retailing, such as internet shopping, ethical and environmental issues.
How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.
There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing. With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case examples and resources as well as new chapters on product range and promotional activity, specific product management challenges, category management and the use of new technology in retailing. Taking an integrated approach that incorporates established theory, contemporary commercial practice, examples and case studies, this accessibly written textbook is key reading for all students in the area.
Эффективное управление розничным торговым предприятием - сложное искусство, овладеть которым можно только при наличии многолетнего опыта работы в сфере ритейла. Данная книга аккумулирует в себе теоретические и практические знания ее авторов, сумевших сделать карьеру в области обучения управлению розничной торговлей. Цель авторов книги - рассказать читателям обо всем, что обязательно должны знать управляющие любых торговых точек. Данное издание поможет изучить различные приемы менеджмента, владеть которыми необходимо каждому, кто хочет достигнуть успеха в ритейл-бизнесе. Книга рассчитана на топ-менеджеров компаний-ритейлоров, а также на преподавателей и студентов экономических вузов.