Penny Gill Bücher

The story follows two adventurous best friends, Piper and Paige, who are both deaf and utilize listening technology. Their imaginative journey begins when they decide to build fairy houses, leading to unexpected surprises. The narrative highlights their close friendship and the creative adventures they embark on together, showcasing themes of friendship, creativity, and the joy of exploration.

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Marketing Fashion explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.