This volume explains economic theories from first principles and applies them to a range of leisure and tourism problems and issues. There are examples from Brazil, China, India and Japan, as well as Europe and the USA, to illustrate strategies for economic development.
Describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as part of a tourism, recreation or sport management degree. This title applies economic theory to a range of tourism industry issues at the consumer, business, national and international level.
This leading text serves as an ideal introduction to the fundamentals of economics in the tourism, recreation, events, and sport management industries. With an international perspective, it equips readers with essential skills and knowledge for future careers while addressing critical global challenges. Written in a clear and engaging style, it assumes no prior knowledge of economics and applies theory to various industry issues at consumer, business, national, and international levels, using topical examples for real-world context. The book features diagrams, international case studies on current issues, review questions, and journal extracts to enhance understanding and knowledge, along with updated data and statistics. It concludes with a critique of traditional economics and identifies twenty-one pressing issues requiring action. The sixth edition has been revised to include recent international economic data reflecting global dynamics, topical analyses for decision-making by industry and governments, a renewed focus on environmental and climate change issues, and new international case studies illustrating economic principles in the sector. Additionally, a companion website offers PowerPoint slides for further learning support.