Thomas L. Wheelen Bücher

For undergraduate and graduate level strategic management courses. Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. Chapter topics explore basic concepts in strategic management; corporate governance and social responsibility; environmental scanning and industry analysis; internal scanning and organizational analysis; strategy formulation; strategy implementation; evaluation and control; and strategic issues in managing technology and innovation, entrepreneurial ventures, small businesses, and not-for-profit organizations.

Presenting the text section of Strategic Management and Business Policy, this work provides current research and literature from the developing field of strategic management.