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Anne Janzer

    Anne Janzer ist eine Schriftstellerin und Business-Writing-Trainerin mit einem Hintergrund in Wirtschaft und Marketing. Sie ist fasziniert von den Themen Schreibprozess und Kognitionswissenschaft, über die sie enthusiastisch mit anderen Schriftstellern spricht. Ihre Arbeit konzentriert sich auf die praktischen Aspekte des kreativen Schreibens.

    33 Ways Not to Screw Up Your Business Emails
    Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
    Writing to Be Understood
    • 2021

      Effective communication is crucial in business, yet emails often fall short, leading to misunderstandings and mismanagement. The book highlights the importance of crafting clear and purposeful emails to enhance professional interactions. It offers insights into common pitfalls and strategies for writing messages that are concise, impactful, and easily understood, ultimately aiming to improve workplace efficiency and collaboration.

      33 Ways Not to Screw Up Your Business Emails
    • 2020

      Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.

      Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
    • 2018

      Writing to Be Understood

      • 228 Seiten
      • 8 Lesestunden
      5,0(1)Abgeben

      Writing to be Understood is the thinking writer's guide to nonfiction writing techniques.

      Writing to Be Understood