David Butler Bücher

Wie schafft es eine seit hundert Jahren bestehende globale Marke relevant zu bleiben? Die Antwort: durch lineares Wachstum und Wendigkeit. Das sind die beiden Grundzutaten, die jedes Unternehmen benötigt, um weiter zu wachsen. Und genau davon handelt dieses Buch. Davon, wie die Coca-Cola Company das Mittel der Gestaltung und des Designs nutzt, um zu wachsen. Und wie jedes andere Unternehmen – ganz gleich, wie groß, aus welcher Branche oder an welchem Ort – es dem Getränkehersteller gleichtun kann. David Butler ist seit 2004 bei der Coca-Cola Company verantwortlich für diesen Prozess. Er übersetzt die oft verwirrende Sprache des Designs in klar verständliche Prinzipien. Gleichzeitig gibt er Beispiele aus vielen Unternehmensbereichen – Mangoanbau in Kenia, Werbung in Kapstadt, Verpackung in Tokyo. Die Geschichten sind Coca-Cola-spezifisch, die Probleme, die sie illustrieren, sind universell.

Joh. Jansz. Straussens sehr schwere, widerwertige und denkwürdige Reisen durch Italien, Griechenland, Lifland, Moskau, Tartarey, Meden, Persien, Türkei, Ost-Indien, Japan und unterschiedliche andere Länder ist ein unveränderter, hochwertiger Nachdruck der Originalausgabe aus dem Jahr 1678. Hansebooks ist Herausgeber von Literatur zu unterschiedlichen Themengebieten wie Forschung und Wissenschaft, Reisen und Expeditionen, Kochen und Ernährung, Medizin und weiteren Genres.Der Schwerpunkt des Verlages liegt auf dem Erhalt historischer Literatur.Viele Werke historischer Schriftsteller und Wissenschaftler sind heute nur noch als Antiquitäten erhältlich. Hansebooks verlegt diese Bücher neu und trägt damit zum Erhalt selten gewordener Literatur und historischem Wissen auch für die Zukunft bei.

In these dark, witty stories, award-winning author David Butler follows the lives of characters who are driven to the edge, and shines a light on the many sides of what it means to be Irish in the twenty-first century.

Seventeen-year-old Marco Polo becomes one of the first Europeans to travel across Asia and finds adventure as a trusted companion of the legendary Kublai Khan.

The true story of how drug addiction brought me to the brink of suicide. When I lost all hope and was walking in darkness I witnessed the light of The Holy Spirit that changed my life. Mathew 4:16 The people who sat in darkness have seen a great light. And upon those who sat in the region and the shadow of death Light has dawned

Jessica Hart has never forgotten Matthew Landley. After all, he was her first love when she was fifteen years old. But he was also her school maths teacher, and their forbidden affair ended in scandal with his arrest and imprisonment. Now, seventeen years later, Matthew returns with a new identity, a long-term girlfriend and a young daughter, who know nothing of what happened before. Yet when he runs into Jessica, neither of them can ignore the emotional ties that bind them together. With so many secrets to keep hidden, how long can Jessica and Matthew avoid the dark mistakes of their past imploding in the present?

Exploring the intricate relationship between jazz music and film noir, this book delves into how jazz, often linked to crime and immorality, became a defining element of this cinematic genre. It examines notable films like Phantom Lady, I Want to Live!, and Taxi Driver, using archival sources to provide a comprehensive historical context. The interdisciplinary approach highlights both the films and the impactful music, shedding light on a collaboration that has been overlooked in previous analyses.

Focusing on the 1997 British General Election, this authoritative study provides a detailed examination of Labour's victory, highlighting the campaign's innovative strategies and media battles. It offers insights from close observations of party headquarters, analyzing the strategic decisions made by each party. The book is enriched with extensive data, statistical analysis, and engaging illustrations, including plates and cartoons that capture the election's drama and atmosphere, making it both informative and entertaining for readers interested in political history.

In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship reveals the megabrand's innovative approach to business through design. Scale and agility are essential to every company's success. But large established businesses are in danger of not being able to adapt quickly enough, while even the most nimble startups fail due to their inability to scale. Tomorrow's business winners will be the ones who know how to combine the two. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. But the company is still learning. Over the last decade, it has focused on mastering how to use design to create agility - something most established businesses struggle with. In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at the company's design-led strategy for growth. Writing with Fast Company's Linda Tischler, he shows how any business can use the same approach to get to the next level. Clear and actionable, Design to Grow is a must-read for managers in large corporations as well as for entrepreneurs just getting started.