The book highlights the overwhelming number of advertisements people encounter daily, emphasizing that most are ignored. It explores the growing frustration consumers feel towards traditional marketing tactics, such as ads, junk mail, and cold calls. By addressing these challenges, the author aims to provide insights into more effective strategies for engaging customers in a world saturated with promotional content.
Victor Cheng Bücher





The Recession-Proof Business
Lessons from the Greatest Recession Success Stories of All Time
- 192 Seiten
- 7 Lesestunden
Exploring the resilience of companies during economic downturns, this book delves into the strategies and mindsets that enable certain organizations to not only survive but thrive in challenging times. It examines case studies and identifies key factors such as leadership, innovation, and adaptability that contribute to success. By analyzing patterns and behaviors, the author provides valuable insights for businesses seeking to navigate recessions and emerge stronger.
The book delves into the critical period between 1945 and 1947, highlighting the intricate peace talks and international negotiations that played a pivotal role in shaping the Chinese Civil War. Victor S. C. Cheng examines the complex interplay of political dynamics and the impact of these discussions on China's future, offering insights into the tensions between peace and conflict during this transformative era.
Extreme Revenue Growth
Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry
- 202 Seiten
- 8 Lesestunden
The book explores the distinct strategies and mindsets of CEOs leading hyper-growth companies compared to their slow-growth counterparts. It delves into the specific actions and decisions that drive rapid expansion, examining key traits and practices that set these leaders apart. Through insights and case studies, it reveals how effective leadership can significantly influence a company's trajectory and success.
Case interview secrets
- 271 Seiten
- 10 Lesestunden
Cheng, a former McKinsey management consultant, reveals his proven, insider'smethod for acing the case interview.